How Customer Experience Impacts Conversion Rates Online
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Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up,…

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How To Build Relationships With Zero-Contact Customers In A Digital World
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Isn’t it odd that we live in a world where people buy things without having any human contact in the sales process whatsoever? The world of online shopping has grown…

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Understanding UX in the purchasing journey
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It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have…

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Hick’s Law: Why less is more in UX
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When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent…

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How UX Techniques Help Create Customer Loyalty
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Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is…

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How Psychology Is Used In UX Design
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Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by…

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Creating A Successful User Experience Strategy
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Defining a user experience strategy takes time and dedication. And thanks to constant updates and tweaks, it will always be evolving. Every move you make needs to be made with…

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How to convert more clicks into customers
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Andrew Machin, founder of Lion+Mason, a UX design agency, will be doing a talk at Leeds Business Week. Want to find out how to convert more clicks to customers? Then…

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How might Usability Change
How Might User Experiences Change In 2018?
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User Experience was first officially born around 25 years ago when Don Norman, now Director of the Design Lab at California University coined it. Back then, he said ‘I wanted…

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How UX has revolutionised business
5 Ways UX Is Revolutionising Businesses
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User experience isn’t just changing the way we use websites, it actually has the potential to revolutionise businesses. Why? Because the fundamental, subtle and major changes that are implemented to…

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