How Psychology Is Used In UX Design
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Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by…

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Creating A Successful User Experience Strategy
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Defining a user experience strategy takes time and dedication. And thanks to constant updates and tweaks, it will always be evolving. Every move you make needs to be made with…

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How to convert more clicks into customers
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Andrew Machin, founder of Lion+Mason, a UX design agency, will be doing a talk at Leeds Business Week. Want to find out how to convert more clicks to customers? Then…

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How might Usability Change
How Might User Experiences Change In 2018?
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User Experience was first officially born around 25 years ago when Don Norman, now Director of the Design Lab at California University coined it. Back then, he said ‘I wanted…

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How UX has revolutionised business
5 Ways UX Is Revolutionising Businesses
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User experience isn’t just changing the way we use websites, it actually has the potential to revolutionise businesses. Why? Because the fundamental, subtle and major changes that are implemented to…

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Why User Experience is Critical to Customer Relationships
Why User Experience Is Critical To Customer Relationships
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You might be wondering, how does the design of your website relate to customer relationships? We get it, there’s no actual face to face contact. But customers relationships in 2017…

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The UX Effect: Things you might not know
The UX Effect: 7 Things You Might Not Know
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The world of UX is vast. Just like our planet, things are constantly changing and evolving. The basics of how things work tend to stay the same, but the finer…

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How to sell UX to you boss
How To Sell UX To Your Boss
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When you’re a digital marketer, you’ve got to make a case for each and every channel you invest in. Getting your boss on board with your vision is often the…

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How to improve mobile UX
7 Ways To Improve Your Mobile User Experience
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With most people opting to use mobile devices to browse the internet, it’s more important than ever to ensure your brand’s mobile user experience is up to scratch! Mobile web…

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Mobile UX strategy
Mobile UX Strategy In 2017 & Beyond
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Remember “Mobilegeddon”? Everybody freaking out about hamburger menus and text size? That was two years ago – now look at any half-decent brand’s desktop site. There’s the hamburger menu, and…

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